Feb 11 AT 10:32 AM Alex Wagner 18 Comments

Samsung’s latest teaser for Unpacked Galaxy S5 event includes new app icons

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We’re now less than two weeks away from Samsung’s Unpacked 2014 Episode 1 event, and this morning the company kicked its hype train into high gear.

Samsung has taken to its official blog to share the image you see above, which features the same “Unpacked” with a superscript 5 that was found on the original invitation as well as a set of 9 app icons for Speed, Outdoor, Curiosity, Fun, Social, Style, Privacy, Fitness and Life. The icons feature rounded borders and a flat design as well as a superscript 5 following each one’s name. Some of the app icons are ones that we’ve seen Samsung use with its TouchWiz overlay in the past, such as Knox and S Health.

So what is Samsung up to? We’ve heard that the company is testing a new smartphone user interface, and screenshots of Samsung-specific apps with a new, flattened design have also leaked out. This teaser could be a hint that Samsung does indeed have a new UI cooked up that it plans to show off alongside the Galaxy S5 at MWC. After all, is there a better opportunity to take the wraps off a refreshed Android overlay than at the same event where your new flagship smartphone is also making its debut? I’d say not!

What do you think of these new Samsung app icons? Do the rumors of a refreshed, flattened version of TouchWiz have you more interested in the Galaxy S5?

Editorial Director of News and Content for PhoneDog Media. Fluent in whisk(e)y, video games and phones. Can be followed on Twitter at @alw.

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  • BlazeHN

    Honestly I dont like those 1 solid color only icons, reminds me of Windows Mobile OS wich I dont like, looks too simple but in a poor way. I rather like the normal icons with little shadow/light and details but oh well…

    • rustic

      you are probably in sad minority, because lately design of everything is going flat and minimal. I personally like it, but I feel bad for you because I know what’s it like to be in sad minority. My sad minority is people that want to see smaller devices with high end specs. Now that HTC have disappointed me, I want to see SG 5 mini, but I will be probably disappointed again.

      • BlazeHN

        Hehe yeah I got you, for example I would like flagships with highest posible specs and battery but smaller screen resolution flagships (720p) for less power consumption and smoother perfomance (kinda like what iphone does). Also I dont need 20-40 MP camera, for me 5-8MP are more than enough for media you will consume on a phone or PC screen and wont zoom in all the time to watch all the little details.

        Hopefully with modular phones (Project Ara) we could get what we want of our phones :)

        • Cwalden21

          Moto X should satisfy those needs bud

          • rustic

            Moto X is not future proof enough for me, specs wise. I don’t want to buy new phone every 2 years. I still have my old Nexus one, which is 4 years old now, and I want device that will hold 4-5 years at least.

  • redraider133

    Not sure how I feel about these, but they are a step up from the icons and cartoonish colors of old.

    • http://www.infotainmentempire.com pekosROB

      I can’t help but noticed everyone is going after this “flat” design after Apple. I can appreciate a clean appearance, but clean does not always equal flat. I am perfectly happy with my current Gmail, Chrome, Maps, and other standard app icons. Some of them look plain bad but I don’t think it needs to be a flat design to look nice, just a redesign of the icon in general.

      • rustic

        Apple are the last to join the flat design. Google (in browser) and Windows did it much earlier. This is so common, people start noticing things only after Apple did them.

        • http://www.infotainmentempire.com pekosROB

          I’m talking about when it comes to phones, not browsers, web apps, or computer apps. I don’t know why the other large mobile players wait to take cues from Apple and change their UI, especially when it’s fine (except TouchWiz is fugly in general).

          And yes, I know there are tons of UI tweaks people have been doing to their phones prior to iOS 7 that included a flat design, which I dig. I just don’t see why Samsung is trying to do this now, given their track history with getting accused of taking design cues.

      • Lou Sasshole

        No Apple did not adopt the flat design first, in fact they hold on to their skeumorphic design up until iOS 7, so they were the last to adopt it.

  • jerrbomb

    Interesting to see them take a new approach…

  • BlazeHN

    Another problem of those extra simplistic one color icons is that they wont go well with the other apps normal colored icons so you will have a mix of full colored and plain color ones on your App Drawer… no good.

  • Jason Cancel

    I like that they are taking a new approach at changing up the look that has been known to touchwiz for some time now. Its never gonna appeal to everyone but its nice to see they are going with what is becoming more of the Norm as of today’s standards. I prefer something more with a shawdowed look but could get accustomed to these nonetheless! My biggest hope is that they release the phone with a 2K screen. Most might disagree but its a flagship device so why not throw in some Insane hardware. Either way I’m getting this bad boy!

  • ElvisonD

    Blah, it’s an icon man, you guys act like this isn’t Android, we can customize however we like. I’ll take the new look, like previously stated, it’s a step in the right direction. As for those who don’t like it. Use the Touchwiz features, get Nova launcher, get any icon you want and boom. Enjoy.

    • http://www.infotainmentempire.com pekosROB

      Oh yeah, Nova Launcher is my best friend.

  • Paul Atreides

    Can’t please everybody, but hopefully they find that happy medium where most of us could be happy with it.

  • Anthony Giorgianni

    It seems Samsung has a real chance of bumping Apple off the mountain.

  • donger

    Guess we have to wait and see.

  1. BlazeHNGuest 1 year ago

    Honestly I dont like those 1 solid color only icons, reminds me of Windows Mobile OS wich I dont like, looks too simple but in a poor way. I rather like the normal icons with little shadow/light and details but oh well…

    • rusticGuest 1 year ago

      you are probably in sad minority, because lately design of everything is going flat and minimal. I personally like it, but I feel bad for you because I know what’s it like to be in sad minority. My sad minority is people that want to see smaller devices with high end specs. Now that HTC have disappointed me, I want to see SG 5 mini, but I will be probably disappointed again.

      • Hehe yeah I got you, for example I would like flagships with highest posible specs and battery but smaller screen resolution flagships (720p) for less power consumption and smoother perfomance (kinda like what iphone does). Also I dont need 20-40 MP camera, for me 5-8MP are more than enough for media you will consume on a phone or PC screen and wont zoom in all the time to watch all the little details.

        Hopefully with modular phones (Project Ara) we could get what we want of our phones :)

        • Moto X should satisfy those needs bud

          • rusticGuest 1 year ago

            Moto X is not future proof enough for me, specs wise. I don’t want to buy new phone every 2 years. I still have my old Nexus one, which is 4 years old now, and I want device that will hold 4-5 years at least.

  2. Not sure how I feel about these, but they are a step up from the icons and cartoonish colors of old.

    • I can’t help but noticed everyone is going after this “flat” design after Apple. I can appreciate a clean appearance, but clean does not always equal flat. I am perfectly happy with my current Gmail, Chrome, Maps, and other standard app icons. Some of them look plain bad but I don’t think it needs to be a flat design to look nice, just a redesign of the icon in general.

      • rusticGuest 1 year ago

        Apple are the last to join the flat design. Google (in browser) and Windows did it much earlier. This is so common, people start noticing things only after Apple did them.

        • I’m talking about when it comes to phones, not browsers, web apps, or computer apps. I don’t know why the other large mobile players wait to take cues from Apple and change their UI, especially when it’s fine (except TouchWiz is fugly in general).

          And yes, I know there are tons of UI tweaks people have been doing to their phones prior to iOS 7 that included a flat design, which I dig. I just don’t see why Samsung is trying to do this now, given their track history with getting accused of taking design cues.

      • No Apple did not adopt the flat design first, in fact they hold on to their skeumorphic design up until iOS 7, so they were the last to adopt it.

  3. Interesting to see them take a new approach…

  4. Another problem of those extra simplistic one color icons is that they wont go well with the other apps normal colored icons so you will have a mix of full colored and plain color ones on your App Drawer… no good.

  5. Jason CancelGuest 1 year ago

    I like that they are taking a new approach at changing up the look that has been known to touchwiz for some time now. Its never gonna appeal to everyone but its nice to see they are going with what is becoming more of the Norm as of today’s standards. I prefer something more with a shawdowed look but could get accustomed to these nonetheless! My biggest hope is that they release the phone with a 2K screen. Most might disagree but its a flagship device so why not throw in some Insane hardware. Either way I’m getting this bad boy!

  6. Blah, it’s an icon man, you guys act like this isn’t Android, we can customize however we like. I’ll take the new look, like previously stated, it’s a step in the right direction. As for those who don’t like it. Use the Touchwiz features, get Nova launcher, get any icon you want and boom. Enjoy.

  7. Paul AtreidesGuest 1 year ago

    Can’t please everybody, but hopefully they find that happy medium where most of us could be happy with it.

  8. Anthony GiorgianniGuest 1 year ago

    It seems Samsung has a real chance of bumping Apple off the mountain.

  9. Guess we have to wait and see.