Apr 29 AT 12:35 PM Alex Wagner 25 Comments

Android ‘Silver’ may soon replace Google’s Nexus program

jelly-bean-nexus-boot

Google’s Nexus line of products has long been popular with Android purists thanks to its vanilla build of the mobile OS and speedy updates. The Nexus devices have gained even more attention in recent years in no small part due to Google’s aggressive pricing on phones like the Galaxy Nexus and Nexus 5. “Nexus” may be a word that Android fans soon retire from their vocabulary, though. A new rumor claims that Google will replace it with a new program.

Dubbed “Silver,” this new program will reportedly see Google partner with device makers to produce high-end Android phones that will have a limited number of non-Google apps or allow users to uninstall them. According to The Information, Android Silver products will also have prompt updates and a consistent user experience.

So what do the manufacturers get out of this deal? It’s said that Google will heavily promote Android Silver devices in carrier stores and other advertising. This means that the device makers wouldn’t need to spend so heavily doing their own promotion.

According to today’s report, Motorola and LG are likely to be the first companies to take part in Android Silver. The first Silver phones could launch as early as next year in the US and other developed markets. Google will reportedly use in-store displays to show off the Silver devices and the Android software that they’ll run.

We’ve seen Google attempt to make Android more prominent on the platform’s hardware lately. For example, devices are starting to feature “Powered by Android” branding on their boot screens. This Android Silver program sounds like the next big step for Google to highlight Android itself rather than allowing brands like “One” and “Galaxy” take over the platform. And while this is all still very much a rumor for now, it certainly sounds like an effort that Google could make, especially since the “Nexus” brand has never really gained a ton of traction with consumers.

What do you all make of this rumor? Do these Android Silver devices sound like something that you’d be interested in?

Via: The Verge

Source: The Information

Editorial Director of News and Content for PhoneDog Media. Fluent in whisk(e)y, video games and phones. Can be followed on Twitter at @alw.

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  • http://www.infotainmentempire.com pekosROB

    1. Change name to Platinum from Silver
    2. Keep aggressive pricing. Better hardware will probably cost more but stay away from $700 phones. $350-500 would be nice.
    3. Make available to ALL carriers. Do whatever it takes to get Verizon to agree to quit putting bloatware on phones and having little to no software tweaks by OEM to get updates approved faster.
    4. Keep the Nexus program, especially if phone prices are going to go up with this Silver line. What’s the point of even calling it Silver if you’re going to get rid of the Nexus line? I mean might as well just say, “hey, we’re making a few changes to the Nexus devices” instead of killing it off and replacing it with something else.

    • SGB101

      Nexus is being re focused, and play ed is getting a promotion.

      • Boston consulting Group, junior consultant

        Hidden due to low comment rating. Click here to see.

        • Alex

          Hey junior,

          You really think your bigotry is of any value to BCG’s clients?

        • Odie

          Pretty sure a study came out last year clearly showing that although Android itself isn’t as popular in terms of mindshare, the Samsung Galaxy line of phones are nearly as popular as the iPhone in terms of brand recognition. If it wasn’t, we wouldn’t be hearing rumors of the next iPhone having a 5″ screen and iOS7 wouldn’t look so much like the Android OS.

        • hadoob024

          Hey genius. Guess what? NO ONE’S marketing to your grandpa. It’s a much younger demographic that’s being targeted, and they know these Android devices. Don’t conflate you not being savvy or intelligent enough to be able to follow lines and models with a product failing.

    • VictorWho

      “Platinum” has too many syllables.

    • surethom

      And release outside America quickly, Motorola is dreadful at not releasing outside America or taking over 6 months to do so.

    • Boston consulting Group, junior consultant

      Hidden due to low comment rating. Click here to see.

  • SGB101

    It makes sense when matched with the low spec next nexus. The middle speced phones are android dominate, iPhone still have the edge (in sales) over android phones so the silver ed devices will replace play edition devices and aim for ultra high, non bloat from I’m store as well as play store.

    The low spec device ‘nexus’ will be the reference Google device for China/africa/india, where ‘real’ Google has next to zero benifit due to un certified android devices. The only decent cheap Google android is the Moto G, and that is still 2x the price of what the same spec can be had out there. Not to forget the cheap Nokia and Windows clones as well as real ones.

    The next 2 billion users don’t have nexus 5 money, not even moto g money, if they miss them, in 10 years time it could be the death of the company.

  • Jake

    The whole attraction of the Nexus line for me is opting out of the carrier and manufacturer bloatware. I hope Google will still make a “pure” Android device for those out there who feel the same way.

  • tetracycloide

    Why would this replace Nexus? Sounds a lot more like a replacement for ‘google play edition’ devices to me.

    • kiki.utena

      For the past half a year there have been on going rumours of the Nexus line coming to an end at some stage in the future. Hence the speculation that a Silver line may replace the Nexus line. Other sites have speculated that GPe devices would replace Nexus ones.

      If you were unaware of the impending death of the Nexus line then whatever it ‘sounds like to you’ will not hold any sway with those in the know.

      • xaml

        For someone

        • xaml

          …who just thinks that she is in the know, you are of course not actually in knowledge of anything in this regard.

  • redraider133

    Hopefully this is aimed to get all the carriers to speed up updates and not just certain carriers. Also hoping by some slim chance this actually makes it to Verizon. Interested to see what google unveils.

  • Richard Yarrell

    Nexus line silver line truthfully it doesn’t matter to me those days are over in my world.

    Been there done that with stock android that won’t be happening again.

    Google needs to focus on something more substantial like Google voice integration, Betterment of the processes used in the android system which drains your battery daily

    How about a better Gmail experience, and better communication with the customers of the platform (ie) crappy Kit Kat 4.4.2 update.

    After all transparency is part of business instead of forcing changed operating systems on people unexpectedly.

    At the end of the day it’s the customers who make android what it is today and the manufacturers who make the products.

  • Scott Wood

    Moving to Ubuntu phone as quickly as possible.

  • kiki.utena

    I’ll believe the other developed markets bit when I see it. So far Google has been very U.S.A. centric. If they scrap the Nexus and launch whatever replacement as U.S.A. only (which the current GPe devices are) they could lose some of their core followers and developers.

    Please don’t forget the rest of the world with whatever your future plans are Google. Still waiting for an official, local release of the Chromecast in Australia.

  • Fred

    If you see a faded sign at the side of the road that says
    “15 miles to the
    Love Shack”
    Love Shack, yeah, yeah
    I’m headin’ down the Atlanta highway
    Lookin’ for the love getaway
    Headed for the love getaway
    I got me a car, it’s as big as a whale
    And we’re headin’ on down to the Love Shack
    I got me a Chrysler, it seats about 20
    So hurry up and bring your jukebox money

    The love shack is a little old place where we can get together
    Love Shack, baby (a-Love Shack, baby)
    Love Shack, baby, Love Shack
    Love Shack, baby, Love Shack
    Love Shack, baby, Love Shack (Love, baby, that’s where it’s at)
    Love Shack, baby, Love Shack (Love, baby, that’s where it’s at)

    Sign says (woo) “Stay away, fools”
    ‘Cause love rules at the Love Shack
    Well, it’s set way back in the middle of a field
    Just a funky old shack and I gotta get back
    Glitter on the mattress
    Glitter on the highway
    Glitter on the front porch
    Glitter on the highway

    The Love Shack is a little old place where we can get together
    Love Shack, baby (Love Shack, baby)
    Love Shack, that’s where it’s at
    Love Shack, that’s where it’s at

    Huggin’ and a-kissin’
    Dancin’ and a-lovin’
    Wearin’ next to nothin’
    ‘Cause it’s hot as an oven
    The whole shack shimmies
    Yeah, the whole shack shimmies
    The whole shack shimmies when everybody’s
    Movin’ around and around and around and around
    Everybody’s movin’, everybody’s groovin’, baby
    Folks linin’ up outside just to get down
    Everybody’s movin’, everybody’s groovin’, baby
    Funky little shack
    Funky little shack

    Hop in my Chrysler, it’s as big as a whale and it’s about to set sail
    I got me a car, like, it seats about 20
    So come on and bring your jukebox money

    The Love Shack is a little old place where we can get together
    Love Shack, baby (a-Love Shack, baby)
    Love Shack, baby, Love Shack
    Love Shack, baby, Love Shack
    Love Shack, baby, Love Shack (Love, baby, that’s where it’s at, yeah)
    Love Shack, baby, Love Shack (Love, baby, that’s where it’s at)

    Bang, bang, bang, on the door, baby
    Knock a little louder, baby
    Bang, bang, bang, on the door, baby
    I can’t hear you
    Bang, bang, bang, on the door, baby
    Knock a little louder, sugar
    Bang, bang, bang, on the door, baby
    I can’t hear you
    Bang, bang, bang, on the door, baby (Knock a little louder)
    Bang, bang, bang, on the door, baby
    Bang, bang (On the door, baby)
    Bang, bang (On the door)
    Bang, bang (On the door, baby)
    Bang, bang
    Your what?
    Tin roof, rusted

    Love Shack, baby, Love Shack
    Love Shack, baby, Love Shack (Love, baby, that’s where it’s at, yeah)
    Love Shack, baby, Love Shack (Love, baby, that’s where it’s at)
    Love, baby, Love Shack
    Huggin’ and a-kissin’,
    Dancin’ and a-lovin’
    At the Love Shack

  • xaml

    “(…) especially since the “Nexus” brand has never really gained a ton of traction with consumers.”

    One of the differences between journalism and running a sensationalist blog for idiotic nerds on the internet is that the first mentioned would require one to back up their claims.

  • zee112

    LG’s mobile division shipped 12.3 million smartphones in the quarter, an increase of 19 percent year-over-year but a 7 percent decline on quarter. The company also said its LTE sales increased 76 percent year over year due to better market performance by its G2 and Nexus 5 smartphones.

    http://www.cnet.com/news/lg-beats-expectations-with-strong-tv-sales-in-q1/

  • Addicuss

    Google has a real problem with managing branding. Why shelve the popular nexus name? Even if the program is completely different keep the familiar name.

    They’ve made this mistake a million times
    Google play newstands should have been google reader.
    Hangouts should have been google chat.
    android tv should just stay as google tv or if thats too tainted name it google chrome.

    Google has a bad rep for not sticking with their products and part of that is their own fault for remaking the same product and relabeling them

    • Boston consulting Group, junior consultant

      Apple marketing team is laughing out loud. They dont need to change anything, just stick to the familiar iphone, ipad names and kaatching- score.
      Android/google otoh, is confusing its customers EVERY FRICKIN YEAR with new names, products.

      Even my grandpa is familar with the name iphone, but he cant name a single android device.

      Well done, google, well done losers.

  • donger

    I liked the nexus branding. I have all the nexus phones.

  1. 1. Change name to Platinum from Silver
    2. Keep aggressive pricing. Better hardware will probably cost more but stay away from $700 phones. $350-500 would be nice.
    3. Make available to ALL carriers. Do whatever it takes to get Verizon to agree to quit putting bloatware on phones and having little to no software tweaks by OEM to get updates approved faster.
    4. Keep the Nexus program, especially if phone prices are going to go up with this Silver line. What’s the point of even calling it Silver if you’re going to get rid of the Nexus line? I mean might as well just say, “hey, we’re making a few changes to the Nexus devices” instead of killing it off and replacing it with something else.

    • Nexus is being re focused, and play ed is getting a promotion.

      • Boston consulting Group, junior consultantGuest 11 months ago

        Hidden due to low comment rating. Click here to see.

        • AlexGuest 11 months ago

          Hey junior,

          You really think your bigotry is of any value to BCG’s clients?

        • OdieGuest 11 months ago

          Pretty sure a study came out last year clearly showing that although Android itself isn’t as popular in terms of mindshare, the Samsung Galaxy line of phones are nearly as popular as the iPhone in terms of brand recognition. If it wasn’t, we wouldn’t be hearing rumors of the next iPhone having a 5″ screen and iOS7 wouldn’t look so much like the Android OS.

        • Hey genius. Guess what? NO ONE’S marketing to your grandpa. It’s a much younger demographic that’s being targeted, and they know these Android devices. Don’t conflate you not being savvy or intelligent enough to be able to follow lines and models with a product failing.

    • VictorWhoGuest 11 months ago

      “Platinum” has too many syllables.

    • And release outside America quickly, Motorola is dreadful at not releasing outside America or taking over 6 months to do so.

    • Boston consulting Group, junior consultantGuest 11 months ago

      Hidden due to low comment rating. Click here to see.

  2. It makes sense when matched with the low spec next nexus. The middle speced phones are android dominate, iPhone still have the edge (in sales) over android phones so the silver ed devices will replace play edition devices and aim for ultra high, non bloat from I’m store as well as play store.

    The low spec device ‘nexus’ will be the reference Google device for China/africa/india, where ‘real’ Google has next to zero benifit due to un certified android devices. The only decent cheap Google android is the Moto G, and that is still 2x the price of what the same spec can be had out there. Not to forget the cheap Nokia and Windows clones as well as real ones.

    The next 2 billion users don’t have nexus 5 money, not even moto g money, if they miss them, in 10 years time it could be the death of the company.

  3. JakeGuest 11 months ago

    The whole attraction of the Nexus line for me is opting out of the carrier and manufacturer bloatware. I hope Google will still make a “pure” Android device for those out there who feel the same way.

  4. tetracycloideGuest 11 months ago

    Why would this replace Nexus? Sounds a lot more like a replacement for ‘google play edition’ devices to me.

    • kiki.utenaGuest 11 months ago

      For the past half a year there have been on going rumours of the Nexus line coming to an end at some stage in the future. Hence the speculation that a Silver line may replace the Nexus line. Other sites have speculated that GPe devices would replace Nexus ones.

      If you were unaware of the impending death of the Nexus line then whatever it ‘sounds like to you’ will not hold any sway with those in the know.

  5. Hopefully this is aimed to get all the carriers to speed up updates and not just certain carriers. Also hoping by some slim chance this actually makes it to Verizon. Interested to see what google unveils.

  6. Nexus line silver line truthfully it doesn’t matter to me those days are over in my world.

    Been there done that with stock android that won’t be happening again.

    Google needs to focus on something more substantial like Google voice integration, Betterment of the processes used in the android system which drains your battery daily

    How about a better Gmail experience, and better communication with the customers of the platform (ie) crappy Kit Kat 4.4.2 update.

    After all transparency is part of business instead of forcing changed operating systems on people unexpectedly.

    At the end of the day it’s the customers who make android what it is today and the manufacturers who make the products.

  7. Scott WoodGuest 11 months ago

    Moving to Ubuntu phone as quickly as possible.

  8. kiki.utenaGuest 11 months ago

    I’ll believe the other developed markets bit when I see it. So far Google has been very U.S.A. centric. If they scrap the Nexus and launch whatever replacement as U.S.A. only (which the current GPe devices are) they could lose some of their core followers and developers.

    Please don’t forget the rest of the world with whatever your future plans are Google. Still waiting for an official, local release of the Chromecast in Australia.

  9. FredGuest 11 months ago

    If you see a faded sign at the side of the road that says
    “15 miles to the
    Love Shack”
    Love Shack, yeah, yeah
    I’m headin’ down the Atlanta highway
    Lookin’ for the love getaway
    Headed for the love getaway
    I got me a car, it’s as big as a whale
    And we’re headin’ on down to the Love Shack
    I got me a Chrysler, it seats about 20
    So hurry up and bring your jukebox money

    The love shack is a little old place where we can get together
    Love Shack, baby (a-Love Shack, baby)
    Love Shack, baby, Love Shack
    Love Shack, baby, Love Shack
    Love Shack, baby, Love Shack (Love, baby, that’s where it’s at)
    Love Shack, baby, Love Shack (Love, baby, that’s where it’s at)

    Sign says (woo) “Stay away, fools”
    ‘Cause love rules at the Love Shack
    Well, it’s set way back in the middle of a field
    Just a funky old shack and I gotta get back
    Glitter on the mattress
    Glitter on the highway
    Glitter on the front porch
    Glitter on the highway

    The Love Shack is a little old place where we can get together
    Love Shack, baby (Love Shack, baby)
    Love Shack, that’s where it’s at
    Love Shack, that’s where it’s at

    Huggin’ and a-kissin’
    Dancin’ and a-lovin’
    Wearin’ next to nothin’
    ‘Cause it’s hot as an oven
    The whole shack shimmies
    Yeah, the whole shack shimmies
    The whole shack shimmies when everybody’s
    Movin’ around and around and around and around
    Everybody’s movin’, everybody’s groovin’, baby
    Folks linin’ up outside just to get down
    Everybody’s movin’, everybody’s groovin’, baby
    Funky little shack
    Funky little shack

    Hop in my Chrysler, it’s as big as a whale and it’s about to set sail
    I got me a car, like, it seats about 20
    So come on and bring your jukebox money

    The Love Shack is a little old place where we can get together
    Love Shack, baby (a-Love Shack, baby)
    Love Shack, baby, Love Shack
    Love Shack, baby, Love Shack
    Love Shack, baby, Love Shack (Love, baby, that’s where it’s at, yeah)
    Love Shack, baby, Love Shack (Love, baby, that’s where it’s at)

    Bang, bang, bang, on the door, baby
    Knock a little louder, baby
    Bang, bang, bang, on the door, baby
    I can’t hear you
    Bang, bang, bang, on the door, baby
    Knock a little louder, sugar
    Bang, bang, bang, on the door, baby
    I can’t hear you
    Bang, bang, bang, on the door, baby (Knock a little louder)
    Bang, bang, bang, on the door, baby
    Bang, bang (On the door, baby)
    Bang, bang (On the door)
    Bang, bang (On the door, baby)
    Bang, bang
    Your what?
    Tin roof, rusted

    Love Shack, baby, Love Shack
    Love Shack, baby, Love Shack (Love, baby, that’s where it’s at, yeah)
    Love Shack, baby, Love Shack (Love, baby, that’s where it’s at)
    Love, baby, Love Shack
    Huggin’ and a-kissin’,
    Dancin’ and a-lovin’
    At the Love Shack

  10. “(…) especially since the “Nexus” brand has never really gained a ton of traction with consumers.”

    One of the differences between journalism and running a sensationalist blog for idiotic nerds on the internet is that the first mentioned would require one to back up their claims.

  11. zee112Guest 11 months ago

    LG’s mobile division shipped 12.3 million smartphones in the quarter, an increase of 19 percent year-over-year but a 7 percent decline on quarter. The company also said its LTE sales increased 76 percent year over year due to better market performance by its G2 and Nexus 5 smartphones.

    http://www.cnet.com/news/lg-beats-expectations-with-strong-tv-sales-in-q1/

  12. AddicussGuest 11 months ago

    Google has a real problem with managing branding. Why shelve the popular nexus name? Even if the program is completely different keep the familiar name.

    They’ve made this mistake a million times
    Google play newstands should have been google reader.
    Hangouts should have been google chat.
    android tv should just stay as google tv or if thats too tainted name it google chrome.

    Google has a bad rep for not sticking with their products and part of that is their own fault for remaking the same product and relabeling them

    • Boston consulting Group, junior consultantGuest 11 months ago

      Apple marketing team is laughing out loud. They dont need to change anything, just stick to the familiar iphone, ipad names and kaatching- score.
      Android/google otoh, is confusing its customers EVERY FRICKIN YEAR with new names, products.

      Even my grandpa is familar with the name iphone, but he cant name a single android device.

      Well done, google, well done losers.

  13. I liked the nexus branding. I have all the nexus phones.