Apr 03 AT 4:51 PM Nick Gray 16 Comments

Price increase for Unlocked and Developer Edition HTC One (M8) set for midnight tonight


The $650 price tag of the Unlocked and Developer Edition HTC One (M8) is set to increase at midnight tonight. A tweet form @HTCUSA just went out, revealing that the current “promo price” is set to expire, encouraging potential buyers to place their order before the full $700 retail price goes into effect.

We have nothing against promotions, but HTC failed to communicate to anyone that the $650 price announced during the launch event last week in New York would only last for a week and a half. In fact, the promotion is expiring even before the first Unlocked or Developer Edition HTC One (M8) will ship out from HTC’s warehouses. We’re definitely in favor of HTC offering SIM unlocked and developer friendly devices directly to consumers, but we don’t see the point if those devices are priced $100 higher than Verizon and AT&T’s price for the unsubsidized phone.

Will you be buying theĀ Unlocked or Developer Edition HTC One (M8) for $650 before midnight tonight?

Nick is a tech enthusiast who has a soft spot for HTC and its devices. He started HTCsource.com (the first HTC blog) back in 2007 and later joined the Android and Me family in the summer of 2010.

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