HTC had itself a bit of a rough Q1 2014, posting revenue that was down 22 percent from the previous quarter as well as a net loss of NT$1.88 billion ($62.1 million USD). The Taiwanese device maker expects things to improve in Q2, though, announcing today that it expects to return to profit in the quarter.
HTC today shared its forecast for Q2 2014, reporting that it expects revenue for the quarter to fall between NT$65 billion ($2.16 billion USD) and NT$70 billion ($2.32 billion USD). The company also said that its sales in Europe, the Middle East and Africa were “solid” thanks to the launch of the One (M8), momentum from the One (M7) and the Desire 816, the last of which has gotten an “overwhelming” response from consumers in China and India.
Looking ahead, HTC CFO Chialin Chang said that his company plans to regain some of the market share that it’s lost in recent years with “more effective and efficient marketing,” including increased ad buys compared to 2013. Chang also revealed that, so far, the One (M8) is selling quicker than the One (M7).