Snapchat has announced a new way to watch and contribute to the social storm happening all around you today in the form of Our Story. Snapchat has a new feature coming to its massively popular messaging app on the same day Facebook releases Slingshot, its long rumored competitor to Snapchat. What an interesting coincidence!
All joking aside, Our Story sounds like it could be a very cool new feature available now in the Snapchat app that only Snapchat could pull off. If you’re a regular user of Snapchat, you know that you have the option to either send your Snaps to one or multiple users, or use them as an entry in sort of a disposable video/picture diary called My Story. Our Story is a new twist on My Story that allows multiple people to upload to the same diary.
Snapchat is setting up official Our Story story lines for special occasions and events that can be viewed by anyone anywhere, and contributed to by anyone at the event. For example, you can add “EDCLive” to your Snapchat buddy list to view Snaps from the Electric Daisy Carnival. If you’re at the event, turn on location sharing so Snapchat can verify your location and you can also post to the EDCLive Our Story.
Snapchat already has an impressive user base, so they should have no problem finding people to contribute. In the blog post announcing Our Story, Snapchat says the feature is available now without having to update.