Google has acquired image recognition company Jetpac. Jetpac is an iOS app that recommends restaurants, bars and attractions to people based on their publicly-shared Instagram photos. The app analyzes photos using image recognition technology and can determine different types of food, outdoors or indoors and even things like hipster mustaches in order to provide the best recommendations for new places to try.
What will Google use Jetpac for? It’s possible that Jetpac’s image recognition could make its way into Google+, allowing for better recommendations. More likely, however, is that Google will use the technology behind Jetpac’s City Guides to enhance Google Maps and its Explore feature. In any case, we’re looking forward to Google’s ongoing efforts in becoming a one-stop shop for helping discover new things.