Sep 12 AT 8:06 PM Nick Sarafolean 8 Comments

T-Mobile MVNO, Solavei, planning to introduce ‘Phase Two’ in October

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T-Mobile MVNO Solavei is looking to shake things up and introduce its “Phase Two” plan on October 1. Solavei is one of the more interesting MVNOs in the US, using a unique referral program to benefit existing customers. But Solavei filed for bankruptcy in May, causing it to rethink its strategy and work out a better strategy. That’s what Phase Two is all about and Solavei has shared a little bit of what that will include.

Phase Two will include a new structure for compensation when it comes to referrals as well as a larger focus on the Hispanic market, which makes up 70 percent of Solavei’s customer base. The third aspect of it will include further offerings in the Solavei Marketplace, which is Solavei’s rewards program that offers discounts and rebates on lots of products.

While Solavei has a strategy that could be great, it only works with enough people on board, which is the trouble that Solavei has run into. Nonetheless, the company fully expects to be out of bankruptcy within the next few months. With any luck, Solavei will work its way back to profitability and hopefully take some cues from its pals at T-Mobile to work to shake the market up.

Source: Fierce Wireless

A nerd at heart, Nick is an average person who has a passion for all things electronic. When not spending his time writing about the latest gadgets, Nick enjoys reading, dabbling in photography, and experimenting with anything and everything coffee. Should you wish to know more about him, you can follow him on Twitter @Zricon15.

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  • Ardrid

    I predicted they’d have difficulty sustaining their business model and it would appear that I was correct. I fear that Phase Two won’t make them a profitable company so long as they continue to compensate customers for using their service. It is simply not a viable business model.

  • John Backer

    Solavei rewards their customers for referring their service like other companies such have Hulu and Direct TV have done, Instead of spending millions on traditional advertising, further reducing or eliminating a customer’s cell phone bill, will make it much harder for the other cell phone companies to take the business away at a later time.

    In my humble opinion, Solavei will survive and thrive.

  • melvin

    i had solavei a few months ago the reason i switched over was they changed my plan and cut my data service. i had 4gb of data service for $49 they automatically cut it to 2gb and upped the price for 4gb to $69 . they didnt even grandfathered me in . so i just went for att gophone service. i pay roughly the same price but with blazing fast LTE. 15mps vs 35mps which one would you choose?

    • Sean

      How can they grandfather you in, when you are not on contract?

    • John Backer

      With the changes coming on october first – you will have LTE with Solavei and with only referring 6 people your service can be free including taxes. There are pros and cons with every change – I prefer to see the glass as half full :) Also on Oct 1st some have hinted at additional changes which might win your business back to Solavei.

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  • Brandon Murray

    Solavei’s phase 2 announcements finished a little over an hour ago and they’ve certainly changed their focus and now have a clear distinction between those who want to run this as a business and those that want to share the service and earn free service.
    Those that want free service simply chooses the rate they want and each rate has a requirement to eliminate their bill. The $39 unlimited plan requires 6 referrals and the $49 unlimited plan requires 9 referrals.
    Those that want to earn can do so at anytime and it requires a one-time distributor fee to become a brand partner. Learn more here: http://goo.gl/B5wvZt

  • [email protected]

    Solavei’s phase 2 announcements finished a little over an hour ago and they’ve certainly changed their focus and now have a clear distinction between those who want to run this as a business and those that want to share the service and earn free service.
    Those that want free service simply chooses the rate they want and each rate has a requirement to eliminate their bill. The $39 unlimited plan requires 6 referrals and the $49 unlimited plan requires 9 referrals.
    Those that want to earn can do so at anytime and it requires a one-time distributor fee to become a brand partner. Learn more here: http://goo.gl/B5wvZt