The specs on the new AKA (pronounced “AW-kuh”) phones from LG aren’t going to blow anyone away, but that really isn’t the point with these devices. LG is adding another line to the specs list that they want you to pay attention to, and that is personality.
The AKA phones have four distinct personalities named Eggy, Wooky, YoYo and Soul. A chip located in the back cover of the phone dictates which personality your phone will have, and so swapping Wooky for YoYo is just a matter of buying yourself a new cover.
While it sounds like you can dive quite deep into the backstory on these characters, the quick take on each is that Eggy “falls in love easily,” Wooky looks like the runt of the litter and speaks entirely in slang, Soul is big on music and beer and YoYo got her name due to her weight fluctuations brought on by a love of Coke and hamburgers. (Yes, you seriously read that description of YoYo correctly.)
The front covers are vaguely reminiscent of Samsung’s S-View Flip Covers, except that rather than a small window providing some useful info, the top quarter of the front is completely uncovered and reveals your character’s blinking eyes. You can slide the screen down farther to get the time and some notifications it seems, but it definitely isn’t the glanceable convenience of the S-Views.
For a taste of some of the good times you can expect to have with these lovable scamps you are going to watch LG’s ad below.
If all of that quirky fun sounds good to you then the rest of the specs may be relevant.
- 5-inch 720p display
- 1.2GHz quad-core CPU
- 1.5GB of RAM
- 16 GB storage w/microSD slot
- Android 4.4 KitKat
- 8-megapixel rear camera with laser focus
- 2-megapixel front-facing camera
Now with all of that said, unless you are in South Korea, it is unlikely that you are going to have the opportunity to pick up one of the AKAs. They go on sale there today for the equivalent of $460 and at the moment there are no international launch details.
I can see value in the idea that LG is trying to execute on here. We see stories of kids befriending Siri and other similar services that have been given a personality of sorts. An entire phone built around that concept is a natural, whether this precise implementation has it right or not.
Do you see this idea catching on with younger smartphone buyers?