Nov 06 AT 10:34 AM Evan Selleck 5 Comments

OnePlus One sales have surpassed 500,000 as the company aims for 1 million by end of 2014

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In late April, OnePlus officially introduced the company’s first smartphone, the One. It’s a device that’s packed with plenty of noteworthy features and a price tag that’s quite approachable. After OnePlus tried different ways of releasing the One out into the world, eventually a pre-order system was put in place, and while it hasn’t always gone smoothly over the course of the last few months, sales for the One have been quite good.

According to a report published by Forbes, OnePlus co-founder Carl Pei confirmed that sales for the One have surpassed 500,000 units. While that’s a big milestone for the company that has reportedly only used $300 for its marketing budget, the stretch goal by the end of 2014 is one million, which Pei notes should be possible.

Interestingly, Pie shed some light on the revenue generation from the One, saying that each device sale only nets the company a single-figure dollar amount. Ultimately, phone sales isn’t where the company plans on raking in the cash, though, as OnePlus will apparently be focusing more on accessories sales, as well as monetization through building their own software and services.

The first pre-order event for the OnePlus One didn’t go over so well, and the company recently announced that another event will be taking place on November 17. Do you plan on picking up a One if you haven’t already?

Source: Forbes

Evan is a pretty big fan of technology, from phones to video game consoles and everything in between.

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  • droilfade

    For that to happen…they need to….I don’t know…..”make it available”. It’s such a pain to obtain one….I did get my order through the pre-order system but then It has been on “pending authroization” status ever since. No support, no response nothing. BTW, i get my phone we’ll probably be living on Mars!

    • vitalyg149

      I posted in the forum how to fix the pending order issue with PayPal. Search for my posts in the one plus forum. Its very simple and they did tell you what to do.

  • surethom

    They would already be closer to 1 million if they have just released the phone, & stopped the invite system after a month or so & not kept it going for 4 months or so.

    • Anne A

      My assumption is that they’re gauging consumer interest with invites and pre-orders instead of doing a massive rollout of phones. Maybe it saves them a lot of money doing it that way?

  • Mike

    I finally bought an HTC One M8 because I was tired of waiting on the OnePlus One. Maybe I’ll get the next one. Excited that there’s an innovative company out there, but they’re not ready for primetime yet.