Google could be looking to make a major move in the cellular market. According to a report from The Information, Google is planning to launch its own wireless carrier. The project was rumored quite a while ago, and it seems that Google is making headway on it. Reportedly codenamed “Nova”, the mobile carrier initiative will run on Sprint and T-Mobile’s networks. The goal is to provide lower costs and an improved experience with mobile carriers, which is often a complaint, particularly in the US.
Google is also said to be prepping new communication apps to tie in with the move. Whether these are updated versions of existing apps, such as Hangouts, or entirely new apps is unknown. The move, however, would allow Google to truly deliver an end-to-end experience to users, particularly those with Nexus devices. In such a scenario, Google would control the hardware, software and network plans available to a customer, allowing the company to deliver a straight-shot experience with even more control than Apple. While it could be great, it also seems to drift away from one of the tenets of Android: its openness.
What are your thoughts on the possibility of Google becoming a mobile carrier?