While the U.S. market is still being eased into the idea of Huawei as a brand to look out for, they are among the top smartphone makers worldwide. (Falling in the top 3, 5 or 10, depending on which research firm you choose to believe.)
Huawei has typically been known for their low-end hardware, but smaller competitors have gone after this market with some success in recent years, causing Huawei to look upmarket to maintain their position. And with a 32 percent increase in smartphone sales last year, it appears this strategy is paying off. While we weren’t blown away by the Honor 6 Plus last week at CES, it is solid mid-tier hardware and at around $400, we can certainly see it selling well.
While Huawei will continue to press their advantage overseas, they are ready to make a play for the U.S. market as well. They acknowledge establishing their brand here will take time, but we came away fairly impressed with last year’s Ascend Mate2, and despite some rocky moments with their update plans for the device, they did end up doing right by their fans in the end.
What are your feelings on higher-end hardware from Huawei? Are they cemented as more of a bargain brand for you or are you willing to consider them if they put out compelling hardware that is on par with other flagship devices?