T-Mobile has gained huge ground in the past two years, revamping its entire strategy and focusing on making bold moves that benefit the customer. While T-Mobile has long been the number one prepaid carrier, it’s making a new move to keep that title. T-Mobile Simply Prepaid is a new set of plans for prepaid customers that offer more for less. Similar to Simple Choice plans, they offer unlimited talk, text and data with a set amount of 4G LTE data. The options are:
- $40 / month for unlimited data, talk and text + up to 1GB of 4G LTE
- $50 / month for unlimited data, talk and text + up to 3GB of 4G LTE
- $60 / month for unlimited data, talk and text + up to 5GB of 4G LTE
As you can see, the plans are extremely simple and very affordable, offering a lot of bang for your buck. They are, however, lacking some of the perks that make T-mobile’s Simple Choice plans so appealing. For example, free music streaming and international data both seem to be missing from Simply Prepaid plans, which isn’t surprising. T-Mobile likely wants to keep a few things exclusive to its postpaid crowd.
Notably, the Simply Prepaid plans limit your data speeds to 8Mbps, which is unfortunate. That’s still enough speed to easily stream music and do general Internet-related tasks, but those looking to stream video or download music might run into some slowdowns. If you’re in that camp, you might want to look into becoming a T-Mobile postpaid customer.
There’s a reason the Un-carrier continues to be #1 in prepaid, and it starts with our willingness to break the rules and give customers better choices. We will never stop eliminating customer pain points. The 1.2 million net new prepaid customers who joined T-Mobile last year already see that value, and we have no plans to stop there.John Legere, CEOT-Mobile
The plans are a great option for prepaid customers and should help to keep T-Mobile on top in the prepaid market. That’s obviously T-Mobile’s goal, as can be seen from the above quote by T-mobile CEO, John Legere, who is credited with reviving the company from a steep decline. Everything that T-Mobile has been doing seems to be working, as 2014 marked T-Mobile’s best year ever in terms of customer addition.
Have you switched to T-Mobile? Why?