If you’ve been longing for a new Android phone with a physical keyboard, BlackBerry’s got what you need.
BlackBerry has announced that it’s working on an Android phone called the “BlackBerry Priv.” The Priv will be BlackBerry’s first Android phone, with a launch expected to take place in late 2015. BlackBerry hasn’t spilled any of the Priv’s spec details, but the company describes it as a “flagship slider device.”
So why go Android? BlackBerry CEO John Chen explains:
“At the same time, we are focused on making faster progress to achieve profitability in our handset business. Today, I am confirming our plans to launch Priv, an Android device named after BlackBerry’s heritage and core mission of protecting our customers’ privacy. Priv combines the best of BlackBerry security and productivity with the expansive mobile application ecosystem available on the Android platform.”
It sounds like BlackBerry isn’t happy with how its own BlackBerry 10 devices are improving its bottom line, so it decided to turn to Android to give its profitability a boost. Whether or not the Priv will do that remains to be seen, but Android is the biggest mobile OS in the world and Android phones that have a physical keyboard are basically non-existent, so there’s a chance that the Priv could do well for BlackBerry.
Will you buy a BlackBerry Priv?