Facebook is an enormous company with reaches in lots of different areas, but one of its most influential aspects is that of Facebook Messenger, the company’s incredibly popular messaging app. For many, Messenger is the primary way to communicate with friends and, more importantly, acquaintances who users may not have phone numbers for, but are friends with on Facebook.
With Messenger at such a large size, it stands to reason that Facebook would want to monetize the service in some way. According to a report from TechCrunch, Facebook is planning to do that with ads in Q2 2016.
The ads in Messenger will be sent as messages from brands to users, but only if the customer has initiated a direct message with that brand in the past. This caveat should drastically reduce spam and annoyance, as the ads will only come from brands that customers have previously shown very clear interest in.
Nonetheless, some may find the ads in Messenger to be an annoyance, possibly even one that could turn away users of the service. That being said, we’ll have to wait and see how the situation plays out, to see if Facebook will place ads within Messenger, and if so, how it will do it.