Right now, signing up for a subscription service on an Android device, like Spotify or Sling TV, means paying the full price up front just to get things rolling, but that’s going to be changing soon.
Today at its Playtime developer event, Google introduced introductory prices for subscription apps, which will allow customers to pay a bit less to start their subscription with a service. After this initial promo period, the subscriber will be transitioned to normal pricing.
One example would be Marvel Unlimited, which normally costs $9.99 per month. They could offer an introductory price of $4.99 per month for a set period of time. When that time is up, the user would then transition to $9.99 per month or cancel the subscription.
The new option for developers and customers will roll out soon.